Please note: You may continue to receive original formulas of Essential Haircare while inventory remains available. As stock is depleted of original formulas, all orders will seamlessly transition into The Next Generation of Essential Haircare.

For more information, please contact Vivid Image Studio.

DEDE / SHAMPOO

250 ml | 1000 ml

Gentle, lightweight shampoo that delivers softness and natural shine without weighing hair down. Suitable for all hair types, its mild formula makes it perfect for everyday use, preserving the hair’s natural beauty and well-being with each use.

• 99,5% biodegradable ingredients

• 92,1% natural-origin content (including water)

EFFICACY Provides antioxidant protection to help maintain hair vitality.

ACTIVE INGREDIENT White Hibiscus Extract.

ORIGIN Sourced from Sanou Kuina’s farm, in partnership with the Ben Dia Association in Koro, Burkina Faso.

FUN FACT Our white hibiscus is grown by a women-led cooperative in Burkina Faso and is Regenerative Organic Certified™. Naturally rich in hibiscus acids, it helps strengthen hair while supporting fair trade practices and local communities.

WHY IT’S GOOD FOR YOUR HAIR Rich in antioxidants, white hibiscus helps neutralize free radicals and protect against oxidative stress—supporting stronger, more resilient, and healthier-looking hair.

Apply to wet hair, massage and rinse thoroughly. Follow with the most suitable Conditioner or Mask.