Please note: You may continue to receive original formulas of Essential Haircare while inventory remains available. As stock is depleted of original formulas, all orders will seamlessly transition into The Next Generation of Essential Haircare.

For more information, please contact your Salon Success Specialist.

LOVE SMOOTHING / SHAMPOO

250 ml | 1000 ml

Smoothing shampoo that provides long-lasting anti-frizz action, enhances shine and makes hair manageable for smooth styling.

• 99% biodegradable ingredients

• 92% natural-origin content (including water)

EFFICACY EVIDENCE Contributes to reducing the frizz.

ACTIVE INGREDIENT Apple pulp extract.

ORIGIN Francesco Querzola’s farm, Borgo Val di Taro, Parma, Italy.

FUN FACT ABOUT APPLES “We rescue apple pulp left over from Italian juice production – turning this Regenerative Organic Certified™ goodness into a hair-smoothing hero that locks in moisture and shine.”

WHY IT’S GOOD FOR YOUR HAIR Carbohydrates lock in moisture and smooth hair. Antioxidants protect hair and keep it healthy.